Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

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The agenda will be carried out in English. 

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8.30 (EET) 

WE OPEN THE DOORS 

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• Get your badge! 

• Enjoy some light breakfast and mingle

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9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Nina Rahkola

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• Introduction for the day

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9.05

OPENING KEYNOTE & INTERVIEW: 
THE RISE OF THE CHIEF REVENUE OFFICER - Pioneering a unified revenue strategy

Joe Sanchez, Chief Revenue Officer, MotorK (UK) ​

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​This session aims to delve into the strategic significance, personal experiences, and the various challenges faced by CROs, which also focuses on customer centricity using a unified revenue strategy

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• What is the evolving nature of this pivotal role?

• What constitutes a unified revenue strategy and how a CRO drives this?

• Insights into how CROs are shaping future trends in revenue leadership

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9.50

HOW TO USE THE AAARRR FUNNEL TO DRIVE MORE ARR

Santtu Kottila, Startup Founder and Growth Advisor​​

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Santtu will examine how companies can more effectively move through the stages of the AAARRR funnel - from Awareness to Revenue.

As a seasoned advisor of growth in multiple businesses, he’ll explain why even though it’s tempting to jump to Retention and Referrals, all revenue teams should be just as concerned with the top of their funnels. Particularly when it comes to future planning and building sustainable growth.

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10.15

Networking Break - enjoy some coffee! 

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10.45

DISCUSSION:
ADAPTING TO RAPID TECHNOLOGICAL CHANGES

Ville Salomaa,  Head of Strategy and Business Development, Digitec, Sandvik ​​

Karri Suoraniemi, Director Digital Commerce, Arnolds

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• How do you determine which trends are worth pursuing?

• Cost vs. value in tech stack investments. How do you prioritize investment in new technologies, especially when resources are limited?

• What strategies do you use to integrate new technologies into your existing tech stack without disrupting ongoing operations?

• In what ways has your organization shown agility in adapting to technological changes, and what lessons have you learned from these experiences?

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11.25
OVERCOMING SILOS & LANGUAGE BARRIERS IN ORGANIZATIONS FOR GLOBAL SUCCESS

Hinde Lamrani, Digital Marketing Service Director, Acolad​​

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• Challenges Global Corporate Ecosystems face today

• Overcoming the Disconnects Caused by Organizational Silos

• Successful examples

• Measuring cultural dimensions in a global perspective

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11.55

Lunch & Networking Break - enjoy! 

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13.10

HARNESSING THE POWER OF REAL-TIME ANALYTICS FOR AGILE DECISION MAKING

Steven Volders, Global GTM Director - Customer Data, Insights & Activation , VAIMO ​​

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• From Intuition to Insights: Why we should embrace Data-Driven Decision Making

• What are the main challenges businesses face when implementing AI in their processes, and how can these be overcome?

• How does AI leverage data analytics and predictive modeling to forecast customer behavior?

• How to leverage data & AI to grow your business?

 

 

13.30

INTERVIEW:
PERSONAL BRANDING - Leveraging AI Tools for LinkedIn Revenue Growth

Rita Kerola, Chief Communications Officer, Professio Group​​

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13.50

Networking Break - enjoy some coffee and chat!

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​​​​​14.20
DISCUSSION:

HOW DO YOU GAIN A COMPETITIVE EDGE IN A SATURATED MARKET? ​​

Jenni Homer, Director, Retail & eCom, Nanso Group

Elise Tarvainen, VP, Sales & Marketing, ISKU 

Joe Sanchez, Chief Revenue Officer, MotorK (UK) 

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• How do you analyze a saturated market to identify untapped opportunities or niches for competitive advantage?

• How has data analytics helped your business uncover unique opportunities in a saturated market?

• What specific data-driven tactics have been most effective for you?

• What are the key indicators you monitor to anticipate market shifts?

• How do you navigate the challenge of price competition in a saturated market without entering a 'race to the bottom'?

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14.50
KEYNOTE:

BUILDING FOR A RESILIENT & SUSTAINABLE FUTURE

Manuela Mareva-Forsell, VP Digital Strategy and Commercialization, Metso​​

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Strategies and insights for fostering long-term resilience and adaptability in businesses.

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• How do you define resilience in today's business context, and why is it crucial for companies to prioritize it in their strategic planning?                 

• What potential global or industry-specific disruptions should businesses be preparing for in the next decade?

• How will the increasing focus on sustainability shape future business models and strategies for resilience?

• What changes will take place in the workforce, and how should organizations adapt to maintain resilience with these future workforce trends?

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15.20 - 15.25

That´s a Wrap! Remarks by Our Moderator

Nina Rahkola

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